I love doing media training during election cycles. Just watch the news or any debate, I tell my clients, and you’ll see the good, the bad and the downright ugly of candidates caught in the glare. Campaign season is like a carnival midway replete with contortionists, escape artists and well-coiffed automatons. Marvel as Worm Man […]
Make the message your own, but don’t be dominated by it Read More »
In the span of just a few days back in mid-March, COVID-19 created an urgent need for organizations of all kinds to communicate critical information to their employees. Suddenly, the economic and operational challenges presented by the virus had workers fretting about everything from their health and safety to working from home, their own job security and in
COVID-19 and the Ascendance of Internal Communications Read More »
I spent two decades in the newsrooms of daily newspapers and not once heard an editor or reporter use the term “article.” What reporters wrote and editors edited and readers read were stories. They had a beginning, a middle and an end, with real-life characters playing out a human drama on a large or small scale, often rife
Making your story their story Read More »